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Top 10 Ways to Maximize Your Video Marketing

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What are your goals for this year? Could they be to increase revenue? What better way to increase your marketing efforts than to Maximize Your Video Marketing in 2014?

As the new year ramps up, Fat Chimp has compiled the 10 best ways to get top results from your video marketing this year.

1.) Post your video on the homepage of your website.

Sixty percent of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information. – tmg Custom Media, 2013

2.)  Include video in your email marketing.

Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding. – Emarketer, 2013

3.) Link to a condensed version of your video via QR code on your printed materials.

The most popular use for mobile action codes is linking to mobile video: 40% of codes link to video content. – MediaPost, 2012

4.) Pull still images out of your video to use on your website and social media.

At 30 frames per second, a 2-minute video has more than 3500 images to choose from!

5.) Upload your video to your online profiles.

Videos can increase the number of business profile clicks by more than 30%.

– PRWeb, 2012

6.) Post links to your video on relevant blog and social media platforms.

Posts with videos included will attract 3 times more in-linking domains than a plain text post. – SEOMOZ, 2012

7.) Break your video up into short, easy-to-watch chapters.

When the average order size is greater than $10,000, 70% of buyers say they review four or more content pieces such as video. – MarketingProfs, 2012

8.) Put your video on TV as part of an on-demand platform or available programming.

Companies utilizing multiple screens – online video, mobile, and connected TV – had a 9x increase in brand recall. – REEL SEO, 2012

9.) Create a short video ad for your SEO campaign.

Google sees an average click-through rate of nearly .9% for in-stream video which is almost 10x higher than the average for Flash display – REELMARKETER, 2012

10.) Use your video to advertise on relevant webpages.

Those exposed to banners that included online video were about 5.6 times as likely to visit a marketer’s site as those exposed to standard banners. – MarketingProfs, 2012

Call us today at 888.997.4188 to get started on your video marketing plan!

 

 
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