St. Louis Magazine Excellence in Nursing Awards
Fat Chimp completed an event video for the St. Louis Magazine Excellence in Nursing Awards that asked a big question: What makes a nurse awesome?
This April, a grand marquee that usually shows passersby which newly-released blockbuster is playing at Chase Park Plaza Cinemas in St. Louis shared space with a special event being held in the hotel’s Khorassan Ballroom. Fat Chimp Studios partnered with event host St. Louis Magazine to produce the three-hour evening’s key feature: a 17-minute video compiling profiles of sixteen nurses nominated to receive this year’s Excellence in Nursing Awards, a tribute to the hard work of nurses across a variety of disciplines who daily help patients live healthier, happier lives.
The challenge for Fat Chimp’s production team was to tell a macro story that honored the individual stories of each interview subject, to beg that same sub-headline question: what makes a nurse awesome? What special qualities do nurses possess? What lessons have you learned? What’s your fondest or most sobering career moment? Of the twenty total nurses interviewed, each had their own story to tell, from childhood memories of harrowing emergencies to holiday baby deliveries to the mystical experience of a patient who claimed having dreamt about her nurse—before the two had met.
The finished video combines b-roll footage shot at ten different area hospitals with interviews conducted at Fat Chimp’s facility in St. Louis. Using existing hospital sets in Studio A, the production team exploited every trick in the manual to give each subject a unique look. Despite the seeming difficulty of squeezing twenty set-ups out of an exam room, a patient room and a hallway, shooting in Studio A ultimately lent flexibility. Rather than pulling each nurse away from the hustle of a busy hospital for a brisk three-question interview, their time in front of the camera was scheduled for off-days, creating opportunities for longer, more revealing interviews, without compromising the treatment of actual patients.
At each interview’s conclusion, the subject was asked to give a single word to define what makes a good nurse. Dedication, compassion, advocacy. Those words, among a dozen or so others, were later incorporated into the opening and closing animation element created by Fat Chimp’s graphics team, which combined the Excellence in Nursing event logo with the interviewees’ one-word answers.
In the words of editor-in-chief Jarrett Medlin, the St. Louis Magazine Excellence in Nursing Awards gave the medical community a chance to “honor those who keep our community running strong.” Fat Chimp was proud to help shine a special light on the central role these remarkable individuals play in any healthcare operation.