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FC Gravity Email Marketing Campaigns

Email Marketing Campaigns

Email marketing allows you to reach out to potential customers and share relevant information. By following an email marketing and integrated call center plan you can provide your sales team with a steady stream of leads who are ready to talk today.

Prospecting Campaigns:

Engage large numbers of contacts through email and narrow your calls to only those who OPEN or CLICK.

One of the greatest challenges facing sales and marketing teams today is volume. Contact lists are growing larger and resources are getting smaller. Integrating a FC Gravity Drip Campaign lets you focus a call campaign on contacts who ‘self-qualify.’ Contacts who open your email, click on links and forward to other team members. Doesn’t it make sense that these are the people you want to call first?

Here’s what we do:

  • Build a contact list based on your ideal prospect criteria or use one of your own lists
  • Create and send a 3-part “drip” email campaign at scheduled intervals
  • Process large volumes of incoming responses to deliver immediate leads to your sales team
  • Send reactors to our call center. The nurturing and lead generation process continues

Nurturing Campaigns:

Organizations and sales people are often good at following up with leads who are interested right now, but what about the contacts who show some interest but aren’t ready to take the next step? These contacts are your future leads. By creating a regular email marketing nurture campaign you can stay front and center in the contact’s mind. So when they are ready for the next step, your sales team is there to convert them to a customer. As a part of our integrated marketing approach we monitor who opens and clicks on your email nurture campaign and proactively reach out to them via our outbound call center services.

Here’s what we do:

  • Outline a nurture email program calendar with topics and specific content needed
  • Create and send nurture email content at scheduled intervals
  • Process incoming responses to deliver immediate leads to your sales team
  • Send reactors to our call center for additional nurturing

Email marketing allows you to reach out to potential customers and share relevant information. By following an email marketing and integrated call center plan you can provide your sales team with a steady stream of leads who are ready to talk today.

 

Ready to get started on an email marketing campaign? Contact us today!

 
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